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    光影酉州

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     光影酉州

    YouZhou City wall Show 

    秋末溫暖的陽光,透過青翠的樹梢,照在古城客棧、酒樓、茶肆的吊腳樓上,散發出老木屋才有的芳香。10月1日,重慶富淞文化科技股份有限公司(以下簡稱“富淞文化”)走進重慶·酉陽桃花源,傾情打造一場為期三天以“光影酉州”為主題的視聽盛宴,共度國慶!

      

      酉陽桃花源地處重慶市東南部,武陵山腹地。“世界上有兩個桃花源,一個在您心中,一個在重慶酉陽。”一千六百多年前,晉代大詩人陶淵明寫下了《桃花源記》,留下了一個令世人追逐的“世外桃源”。

      

      

      富淞文化將此次活動點設定在桃花源眾多景點之一的酉州古城。通過運用先進的聲、光、電多媒體等手段,以技術為基礎、創意為核心、文化為內涵,集合聲光、影像。結合當地文化特色,憑借扎實的技術和超前的創意展現出一場動人心弦的視聽佳作。

      

      酉州城墻秀在音樂和畫面的互動方面,也是做到了極致,在欣賞畫面的同時,仔細聆聽音韻和畫面之間和諧的匹配,別有一番風趣。

      力與美的強勢交融,任是一磚一柱,條條精巧,片片玲瓏,不同畫風交相疊錯,打開藝術世界的大門,繁榮之景映入眼簾,令人流連忘返。

      

      建筑投影可以呈現出各種特效,有天崩地裂、磚飛瓦走的氣勢磅礴,也有冰封雪裹、火光沖天的兩極差異,能領略魚群暢游、色彩斑斕的海底世界,上一秒還沉浸在靜謐絕美的畫面,轉而又身臨其境感受飛沙走石的驚心動魄,給觀眾以神奇、強烈的視聽沖擊。

      

      富淞文化以“科技+文化”相融合的核心理念,打造地方旅游特色,為促進地域經濟發展帶來契機,同時促進旅游業的蓬勃發展,使其能產生良好的經濟效益。

      旅游的本質是文化體驗的命題,對旅游體驗的研究開始深入到文化內涵,打破了傳統從經濟層面去討論旅游的局面。隨著社會不斷地發展進步,人們的生活水平也在隨之提高,物質生活已經不再是人們唯一追求的目標,越來越多的人們開始注重精神的滿足,開始懂得享受生活。這種對于生活需求的轉變映襯了人類社會正在從服務經濟走向體驗經濟的時代發展。

      

      隨著時代的不斷變化,體驗經濟時代作為一個新的經濟形式應運而生,游客在體驗經濟下不僅僅需要傳統的產品和服務,也更加注重獲得體驗上的滿足,游客的需求呈現多樣化,個性化。游客需要一周是營銷活動圍繞的核心,滿足游客的需求則是營銷活動的目的所在,所以這種個性化和多樣化的游客需求就需要制定相應的營銷策略來達到最終的目的。

      順應時代潮流,重新審視營銷策略,運用體驗營銷促進自身發展。全方位地開展體驗營銷,創造豐富的旅游體驗,更好地滿足旅游消費者自我實現的高層次需求。

      

      科技與文化融合創新,是當前及今后一個時期文化產業發展和轉型升級的戰略路徑之一,如今,富淞文化正在“科技+文化”融合發展的道路上不斷前進,順應中國旅游消費升級的新趨勢,打造高品質地方旅游特色文旅項目,鑄造全國領先的文化旅游頂尖品牌。

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